Google Ads Agency in Denver

Google ads are a great way to quickly get in front of your target audience to generate leads and sales.

As a marketing channel, it's highly customizable, allowing you to fine-tune audience selection and creative while scaling up and down based on your business goals and budget.

Demand: If there's a demand and search intent for your products and services online, then Google Ads can help you capture customers actively searching for you. For instance, seasonal businesses experience an influx of demand and Google ads ensure you're there to pick up the demand of those peak seasons and periods.

Competition: Depending on the competition of your products and services, search engine marketing (SEM) gives you the advantage to bid on target keywords that put you at the top of search with your competitors, regardless of their authority or history. If your competitors are actively competing in your industry on Google, then you should be too.

Marketing Goals: Defining your business goals and budget can help you determine if paid advertising is right for you. Google advertising allows you to customize objectives, whether you want to increase traffic, generate leads, boost sales, and more.
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Time and Resources: An effective Google Ads campaign requires time and knowledge of the platform, especially as you scale and look to drive meaningful results and return on investment. Hiring a Google ads agency or professional to manage your campaign can help you maximize the benefits and results of Google advertising.


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Search Ads: Text ads that appear in Google search results when users search for specific keywords related to your business. These ads typically appear above or below organic search results and often ran with the PPC ad format where you pay a fee each time the ad is clicked.

‍Shopping Ads: Product listing ads that showcase products directly within Google search results when users search for specific products or product categories. Shopping ads include an image, title, price, and store name.

‍Display Ads: Visual ads (image or video) displayed on websites within the Google Display Network (GDN). The GDN includes millions of websites, blogs, and apps that partner with Google to display ads.

‍Video Ads: Ads displayed on YouTube and across the Google Display Network that feature video content. Video ads can appear before, during, or after YouTube videos or on other websites and apps within the GDN.

‍Local Ads: Ads that promote physical store locations or services to local customers. Local ads can appear in Google Maps, Google search results, and across the Google Display Network, targeting users based on their location.

‍Smart Campaigns: Automated campaigns designed for small businesses to simplify the advertising process. Smart campaigns use machine learning to optimize ad performance and maximize return on investment (ROI) with minimal setup required.

‍Discovery Ads: Native ads that appear in Google Discover feed, YouTube feed, and Gmail promotions tab. Discovery ads help businesses reach users as they explore content across Google properties based on their interests and behaviors.

‍Remarketing Ads: Ads targeted at users who have previously visited your website or mobile app. Remarketing ads aim to re-engage users and encourage them to return to your site or complete a conversion action.

Expand Reach: Reach potential customers at the precise moment they're searching for products or services like yours on Google.

‍Drive Traffic: Direct targeted traffic to your website or landing pages, increasing your online visibility and brand awareness.

‍Generate Leads & Remarket: Capture leads and inquiries from interested prospects through strategically placed ads across Google's network. Remarketing lets your re-engage visitors, increase conversions, and build brand recall by targeting users with personalized ads based on their previous interactions with you.

‍Increase Sales & Boost ROI: Drive sales and conversions by showcasing your products or services to users who are ready to make a purchase decision. Maximize return on investment (ROI) with cost-effective advertising

‍Targeted Advertising: Reach specific demographics, interests, and geographic locations with highly targeted ads tailored to your ideal customer profile.

‍Build Brand Awareness: Enhance brand visibility and recognition by displaying your ads prominently in search results and on relevant websites.

‍Track Performance: Monitor and analyze campaign performance with detailed metrics and insights, allowing for continuous optimization and improvement.

‍Stay Competitive: Stay ahead of competitors by leveraging Google's advanced advertising tools and staying updated with industry trends.

‍Drive Local Engagement: Attract local customers with ads that appear in local search results and on Google Maps, driving foot traffic to your physical locations.

Adept Agency is a woman-owned Digital Marketing Agency in Denver, servicing businesses, entrepreneurs, and organizations in Colorado and beyond.

We have a passion for collaborating with local businesses and connecting with our community to support one another. Get in touch to see how we can connect each other with professionals in the area.

The Adept Agency team values transparency and education to ensure our strategies are not only top-notch but also support the full picture of your company's current efforts, goals, and future vision.

We have a have over a decade of combined experience scaling Google ads campaigns for a range of clients, from local business to national brands. Each of our clients has dedicated account management to ensure your campaigns and business needs have personalized support.

Want to learn more? Check our our paid advertising case studies to see how we've scaled our clients, or get in touch with our contact form!